01
Attraction
To attract new customers for your business, we create an incoming stream of target audience using advertising campaigns, individually tailored for your product or service.
In our work, we focus on the largest systems: Google Ads (Google search, Google Display Network, YouTube, Gmail) and Facebook Ads, which are displayed on Facebook itself, as well as on Instagram.
For some projects, it is advisable to use other tools, for example, Bing Ads, Yahoo Ads, advertising in mobile networks, direct placements and programmatic platforms. The list of marketing channels involved is selected by us individually, based on the client's product or service, its needs and goals.
02
Conversion
We are always thinking of how to expertly package your product, and present it on the Internet in the most beneficial way specifically for your target customer.
For that, we create well thought out landing pages and sales-oriented websites, where the client follows a projected customer journey, at the end of which, with a high enough probability, she or he decides to buy a service or a product.
For an online business to be successful, it is not enough for a company to be represented on the Internet by just a single website. Most customers now research online for product reviews before placing an order. Therefore, the positive information about the company on independent platforms (such as Yelp, Google maps and others) is crucial for increasing the number of enquires for your business.
We enter the information about your company into the most suitable third-party services and also advise you on how to further work with your online reputation.
03
Retention
In addition to attracting new customers, it is very key to retain the existing ones and to properly maintain your customer base.
We set up remarketing campaigns for relevant advertising channels, as well as do CRM marketing, including newsletters and triggered mailings, personal offers and other tools.
If the number of buyers is much lower than the number of those who enquired, we identify reasons why and help with the optimizing the sales department's work; including setting up business processes in order to increase sales, even with the initial number of leads.
If you do not have any CRM and loyalty programs yet in place, we would gladly assist by being consultants for their implementation into your business.
04
Web-Analytics
At all stages of our work, analytics is the foundation, on the basis of which we make our decisions.
Web-Analytics allow you to optimise the website for sales, thus increasing the conversion, as well as reducing the cost per lead. The default tool of choice is Google Analytics.
05
End-to-End Analytics and BI
End-to-End Analytics provides a detailed overview of the effectiveness of various advertising channels, campaigns and keywords, based on the profit, that customers, who came from their respective source, have generated. By using it, it becomes possible to profitably redistribute the advertising budgets. (The implementation is possible only with a CRM system in place.)
The individual reports, based on Business Intelligence systems (such as Microsoft Power BI, Google Data Studio) provide managers with a clear understanding of all relevant business processes in the company, allowing them to make informed decisions, based on the actual data.
06
Content by neural networks
At our agency, we specialize in utilizing advanced AI technologies, such as ChatGPT and Midjourney, to produce top-tier, engaging content. From compelling product descriptions to insightful articles and SEO-optimized copywriting, we exploit the full capacity of these modern neural networks for content marketing.
But our expertise doesn't end there. Beyond crafting content, we leverage AI to automate numerous processes within your organization. Our solutions enhance efficiency, productivity, and customer service, transforming the way your business operates. We make content marketing and business operations smoother and more manageable, helping you navigate the digital world with ease.